The Video Sales Letter (VSL) is a highly effective instrument for marketers on the internet and affiliates for many years. A properly designed VSL can attract an audience and create confidence and authority, and educate customers about the product and ultimately increase sales and sales.
In 2024, in spite of the shifts in the field of affiliate marketing, VSLs still perform exceptionally effectively for the top affiliates and companies that advertise on platforms such as Facebook and YouTube. However, constructing an VSL that is truly effective requires understanding the essential factors, best practices and current trends. currently.
In this article, we’ll teach you how to make VSLs that can be converted to Facebook and YouTube advertisements. We will also provide the insights of Alex Micol one of the top affiliate marketers who’s been smashing the market with VSLs for more than 10 years. Alex is the creator of Scalers which manages ads for brands worth $9-figures through YouTube and Facebook mostly with video advertisements. He’s seen everything and has plenty of experience to give away.

Why VSLs are King
VSLs or Video Sales Letters (VSLs) are now one of the strongest methods for driving sales online and increasing campaigns to new dimensions. Here’s why VSLs are the most powerful weapon in any affiliate’s or brand’s arsenal.
In the first and first, audience and interaction potential that video can bring cannot be matched. With Facebook boasting more than 3 billion active monthly users and YouTube close in the distance with 2.5 billion active monthly users, the potential audience for video advertisements is huge and extremely engaged. The smartest marketers should use both platforms to increase their reach and impact.
However, it’s not all regarding the number of viewers. Video has distinct advantages in creating trust, expressing emotions, and driving the action. In contrast to static images or text videos allow you to create an experience that draws attention and holds it and helps viewers reach the desired result.
A well-crafted VSL can help create an emotional connection with viewers in ways that written content won’t. By highlighting the causes of pain and provoking the issue, and presenting your product as a solution you are able to tap into the emotional triggers and inspire people to purchase.

The most effective VSLs make users feel as if you truly feel like you know them. It’s like you’re listening to their thoughts and talking directly to their desires and desires. This level of understanding and connection is crucial to creating confidence and credibility, both of which are crucial to driving sales on the internet.
Additionally, VSLs provide an unbeatable opportunity to educate prospective customers and overpower objections through an engaging, simple-to-read method. By anticipating questions, concerns and doubts and the ability to address them with your presentation, you’ll be able to reduce barriers to purchasing and make it easier for customers to decide to make a purchase.
Another advantage of VSLs is their ability to make use of social proof in order to create instant credibility and interest. By including real reviews from customers and results and media mentions in the video, you will create a powerful and successful bandwagon effect which makes your product seem as a reputable, tested solution.
The notion that high-converting VSLs need huge budgets for production or cinematography of Hollywood quality isn’t the case. Although quality is crucial but what is most important is executing the essentials of effective salesmanship and storytelling. With a basic iPhone basic lighting and some basic editing even solo entrepreneurs and smaller teams are able to make VSLs that smash it.
In this article, we’re going to talk about the ways in which a premium VSL is possible without going over budget.

1. Always begin with the script
Before beginning every video-related production core of the high-converting VSL lies in the script. These are the essential elements:
- Hook (first 3 to 5 second):You must grab the attention of the viewer immediately. Check out multiple hooks. This is the time when ads get tired.
- TransitionSmoothly connect the catchy hook with the main VSL message or. Make use of an “pre-roll” to bridge the gap.
- Problems:Talk about the problems your intended audience has to face. Get deep into the points of pain and create emotions.
- Give options:Share the various solutions and save your product for the end. Make sure that viewers are convinced that you’re offering the most effective solution.
- Show credibility:Use a credible spokesperson like the person who created the product. You can also leverage social proof such as testimonials and media-related features.
- Draw the picture: Tell the world what a better lives will be after they have solved the issue with your solution. Compare this with the pain that comes from not acting.
- Clear Call-to Action:Tell viewers precisely what they need they should do and create a scarcity effect to force to take action. Handle the most common concerns and FAQs.
The script should be able to tell an engaging tale that connects emotionally with the audience and effortlessly convinces them that your product is the one they’re looking for. Making the effort to write the script perfect will make the remainder of the process much simpler.
Step 2 Step 2: Video production process
After you have a good script in place now is the time to record the actual video for your sales pitch. Here’s some suggestions on how to make the video:
- equipment:You don’t need anything extravagant these times. A iPhone 14 or 15 can be great. Simply add an external microphone and some basic lighting and an application that allows you to teleprompt your voice to help you understand the script.
You can also rent an existing studio in your area that includes all the video equipment and space you require. This makes the entire process easier and more efficient.
- EditingFinding an appropriate video editor essential. You’ll want someone with an eye for creativity and a background in motion graphics and being able to follow the direction. Be sure to instruct them in the design you want to achieve.
- VisualsStock footage could be an ideal way to improve your video, but be careful not to overdo it. You can create unique images by making use of AI tools such as MidJourney and Runway in order to create unique images.

The overall quality of video sales pitches has improved since the past few years. Making the effort to produce sharp audio and audio and mixing real-time footage with AI-generated material can make your pitch make an impact and make more sales.
YouTube and Facebook trends
As we’ve been testing various videos for sales pitches on YouTube and Facebook Here’s what has been most successful in 2024:
YouTube:
- “Short “lead” ads:These are videos of 1-2 minutes typically with raw user-generated style. They direct viewers to a more and more polished sales pages. Works great for affiliate marketers.
- Vertical videos:Take advantage of YouTube’s Shorts feature which is expanding exponentially. YouTube will place your vertical videos on the Shorts feed.
- “TV-style” ads: You can transform your entire video pitch into an advertisement that utilizes an QR code to serve as the call-to-action. This makes it easy for customers to convert to a call-to-action right on their TV.
Facebook:
- Long sales videos:30-50 minutes or more is still a major problem especially for items in finance, health, and other serious topics. The length of the video helps establish authority and confidence.
- The short, raw video creators: authentic clips of everyday people are thriving on Facebook. However, you can ramp them up with improved editing, hooks and everything else.
It is crucial to tailor your video’s sales pitch and ads to your target market. The younger people who use YouTube Shorts might be more responsive to the authentic, user-generated content. And older Facebook users may prefer longer, more polished videos for sales pitches. However, regardless of the format you choose to do, the objective is creating content that keeps users from scrolling.
AI video could be in the way of the future
The most exciting thing to video marketers is the growth of AI video creation tools. Sora which is Open AI’s latest video generator tool, can create extremely realistic videos based on text-based prompts.
When this AI video generators become more readily available they will let the creators of video sales pitches make some amazing stuff:
- They can quickly experiment with various angles and hooks for their ads without needing to shoot anything.
- They can create customized video content on an enormous scale, and that is tailored to the specific needs of each viewer.
- They can make use of AI voice cloning technology to translate their sales videos to any accent or language.
- They can also imagine any idea such as setting, character, or even the place they would like to incorporate into their story.
We’re not at the stage yet, but software such as MidJourney with pictures and Runway to create animations are being utilized by smart marketers to make their video sales pitches more efficient and cost-effective to create. The quality of these AI-generated videos will continue to improve and better with time.
The winner of the VSL process
To conclude this article, here’s a the process of creating and expanding winning VSLs on YouTube and Facebook:
- Study and writing scripts:First, you gotta complete your research. Learn about your clients’ primary issues and concerns and what advantages your product provides. Utilize that knowledge to create an engaging script with an effective hook and story and your product’s.
- Planning for creativity:Next determine the elements required for bringing your script to life, such like talent, visuals music and so on. Also, consider if there are components you could develop by using AI tools instead of creating the entire thing from scratch.
- production and editingShoot the live clips you require. Make a voiceover. Find any user-generated content you plan to include it in your plans. Create the AI-generated images and footage. After that, you can edit it to create your final film.
- launch and test:Time to start running the video’s sales pitch on YouTube or Facebook. However, don’t run just one particular version. Test various hooks to determine which resonates the most. The data will tell you which hooks are winners.
- Improve and expand:Once you’ve identified the most effective hooks and the audiences you want to reach, begin scaling those. Continue editing and making improvements to the video in line with performance. Develop new variations that use the VSL to try various angles.
If you follow this procedure and apply the best practices he suggested, any marketer who is skilled will be able to write successful videos for sales pitches. However, the most important thing is putting into some amount of time and effort to create great scripts and try out a variety of hooks.
Information by Alex Micol
A: Alex, you have been promoting VSLs for a long period of time. What’s your advice to run advertisements on Facebook and YouTube for increase impact?
I’ve been involved in affiliate marketing for over 10 years through my business Scalers where we manage our own affiliate marketing campaigns and campaigns for brands with 9-figure revenues using YouTube and Facebook with videos advertisements. And I’ll be clear, the most important thing to making money is creating the best video advertisements feasible, no matter which sector you’re in: nutritional supplements, lead generation gadgets, info products, gadgets You name it. It’s as simple as that: effective advertisements equal cash in the bank, but bad ads could mean that you’re leaving money at the door.
Therefore, focus on increasing how you present your videos and be a creator, instead of merely being a copycat. Copying is a way to gain some scale, but creating your own distinctive, high-quality advertisements is the best way to boost your reach and earnings. Partner with your brands and include an official with authority, or locate an actor. A person speaking on camera can build more trust than AI voiceovers.

Q: Which ads are currently running most effectively on YouTube?
The short lead ads that link to an VSL (video sale letter) page are a hit and successful in the moment, particularly when it comes to selling information products through ClickBank and various other websites. The 1-minute YouTube ads promote the VSL which the customer will view at the end of the page, when they click through.
A short UGC (user-generated material) type ads are effective for lead generation. They should only be between 1-2 minutes in length to accomplish the task. The present UGC ads are simple and dull, but they are still effective. Imagine what you can make them more exciting and interesting with excellent editing.
For physical items such as gadgets, 5-10 minute VSLs are taking over YouTube currently. I know of people in my neighborhood making between $10 and $50k every day with this method. It doesn’t require a lengthy 30 minutes VSL to sell the product.
Surprisingly enough, TV-style YouTube advertisements with the QR code that you scan have been getting some traction lately, with a figure of $10-20k a day I’ve been told. The ease of being able to look up the QR code and go to the store will make it easy to convert.
The vertical video advertisements are increasing in importance on YouTube due to the growth of Shorts that are receiving lots of attention through the site. The best part is that YouTube will place your vertical videos in the proper spots.
Q What is the importance to test various hooks and intros for YouTube advertisements?
Testing hooks is essential. This is my primary focus when I’ve found the most successful VSL. It’s true, there is a 40-minute VSL which I’ve run for about two years in a row without changing a single aspect apart from constantly testing new hooks. That’s only the first 5-30 seconds on the film.
Ad fatigue kicks in during the beginning of the video. So even if viewers aren’t captivated during the first part and don’t get to the next part anyway. It’s not worth changing the functionality of a VSL that’s already effective so keep coming up with new hooks.
I’m constantly testing around 10-20 new hooks every week, although I only keep approximately 4 ads/hooks online in any given moment, so that I don’t run multiple variations at once. The testing is never stopped even if I’m spending more than $10-20k daily, as I am looking for the top performers from the tests to stay with the budget for the campaign and increasing the effectiveness of the campaign.
In short, script writing, identifying the perfect spokesperson, dynamic editing and constant testing of hooks are essential to making video ads that are profitable that are successful on YouTube and Facebook. The game evolves constantly however the basic principles are not changed.
A: If you’re those who are with a limited budget, what’s the best and most cost-effective way to build an VSL?
A: OK So if you’re just beginning your journey and aren’t able to come up with lots of money it’s possible to create an effective VSL without spending a fortune. The first thing to note is that with regards to the devices, there’s no need to require something fancy. The iPhone 14 that I use can record video of excellent quality. Couple this with an adequate microphone along with some basic lighting and an app that reads the text in front of your camera and you’re ready to go.
You can also lease the studio with everything ready and in place, but it will cost you more than you could do it yourself, but it’s much less expensive than hiring a large production team.
When editing choosing a competent editor is essential. However, here’s the problem All the top editors have already been hired. What do you do? You teach them by yourself. That’s exactly what I do with all of my editors. I’m very particular about the quality of my videos So I have to prepare them to produce exactly what I expect.
Find someone with at a minimum an knowledge about storytelling and an understanding of motion graphics abilities. These are two skills that are difficult to impart. Also, make sure they’re coachable because you’re the expert in marketing and not them. They may be skilled in creating, but they must to be able to follow your instructions and feedback to design advertisements that you can guarantee will make a difference.
Another tip for those who are on a tight budget is that stock footage is your best friend. There are plenty of excellent websites for stock footage such as Storyblocks where you can find high-quality footage to use in your advertisements. However, I’m aware that some of the content that is available on these sites has been used for a long time and users like me can discern it right away. However, it’s a great base for establishing the MVP (minimum acceptable products) model of your VSL that you could take and alter and enhance later.
The most important thing is to start and do not let perfection become the main enemy of quality. Start by writing the initial rough draft of your VSL then put it published, and then keep iterating and improving as you move along. This is how you improve and begin to see the delicious, tasty commissions coming into your account.
Q: Could you provide any tools or resources to create VSLs with an budget?
We’ll start by discussing AI voiceovers. In the event that you do not have enough money for a professional actor or spokesperson, AI voiceovers can be an excellent alternative. I prefer using ElevenLabs to do this. It provides the option of no cost and premium voiceovers. However, choosing the premium option is much less expensive than hiring voice talent.
The main thing you need to consider when creating AI voiceovers is making their voices sound the most natural is possible. Don’t duplicate and paste the entire voiceover script and export it in one huge chunk. Make sure to export smaller pieces and play around with the settings until you find the correct tone and pace.
Another AI tool that you can utilize can be Midjourney to generate images. Although it’s not ideal but you can come up with visually appealing images with this tool, which are distinctive to your advertisement. Couple this with an animation tool such as Runway and you’ll have an excellent system for making customized images and animations with a small budget.
In terms of footage that is stock, Storyblocks is my preferred choice. They have a vast collection of high-quality footage which you can incorporate into your advertisements. The only drawback is that lots of other companies use similar clips which means your ads won’t be as distinctive. However, as I mentioned before it’s a great beginning point.
If you’re really looking to improve your VSLs to the higher level with no needing to invest a lot on money strongly recommend that you learn some basic video editing skills for yourself. Just understanding how to create basic cuts, transitions and overlays of text can make a huge differences in how you present your adverts. There are plenty of tutorials for free on YouTube that will teach you the fundamentals of editing with programs like Adobe Premiere or Final Cut Pro.
When it comes down to it it is to begin and not allow a lack of resources to stop you from achieving your goals. Make use of the resources you have, become inventive, and keep pushing forward. The more you play and explore and learn, the more proficient you’ll be in creating VSLs with high conversion rates that won’t cost you an arm and an arm and.

Conclusion
It is believed that the VSL continues to be one of the most effective devices for driving online sales and it is constantly evolving. We hope that this article has provided an excellent guideline for creating VSLs that are converting using the latest trends in 2024.
The most important takeaways are to put a lot of money into the script, tell authentic tales make content that will keep viewers scrolling, and leverage new AI tools to test hooks quickly and create a personalized video.
As Alex suggests that any brand or affiliate could win big with VSLs, if they can develop the necessary skills and master the process. But it requires real effort and determination. You cannot simply rip off other advertisements and hope to make it to the moon.
Take action on the information you’ve learned. Examine successful VSLs in your niche. Write captivating scripts. Try a variety of hooks. Learn about new patterns and AI tools. Also, you can create better ads than the competition. That’s how you will win this game.
For more information on Alex Micol and how his company Scalers is taking on the world with VSLs, make sure to check Alex Micol’s channel via YouTube where he provides strategies and information at no cost. If you’re a major company looking to expand to the next level, reach out to him. But don’t ask for his secret recipe – you’ve got to find it yourself. Make some conversion-friendly VSLs!