What happened when Zach Williamson Built a $40K/Month Social Media Empire from Scratch

What happened when Zach Williamson Built a $40K/Month Social Media Empire from Scratch

Zach Williamson runs a successful social media enterprise out of San Francisco, earning up to $40,000 per month. At the age of 29 Williamson manages a number of popular social media profiles and assists large companies to improve the online visibility of their business. Williamson’s career in social media first began at only 18 years old. He saw other accounts post paid hyperlinks and thought to himself, “I could do that too.” The idea was simple enough to grow into a business that includes a wide range of social media.

In the present, Williamson owns two big social media brands: Culture Crave and The Latest in Space. Each has over one million followers on different networks of social media. They don’t just share material – they also host show on Snapchat Discover which help their reach out to many more people and earn more revenue. In addition to managing one of his accounts Williamson assists well-known customers such as Rolling Stone and Friday Beers with their social media. He handles things like managing their accounts, designing graphic designs, and writing articles for them.

The story of Williamson covers the entire process of sending messages to prospective clients to relaunching businesses that are now getting millions of viewers each month. It demonstrates that social media can be an employment tool as well as an opportunity to grow the foundation of a successful business. Learn more how to approach the issues, issues and lessons learned from the creation of an all-in-one online business.

Who is Zach Williamson?

Zach Williamson

Zach Williamson is a 29-year-old man working in the field of social media. He is from San Francisco, a big city located in California well-known for its tech firms. Zach is social media strategist and creator of content. He’s very adept in understanding the workings of social media and how to craft fascinating posts that people want to read.

Zach is unique because Zach is extremely adept at creating as well as managing brands online. A brand online is an organization’s image online. It’s how people perceive and feel about a company while they’re on the internet. Zach is able to create these brands online well-known and profitable.

He has two extremely well-known online accounts on social media:

1. Culture Crave account is all about the most recent news from television shows, movies as well as video games. If there’s a new super-hero film coming out, or an acclaimed TV show is closing, Culture Crave will post about the news.

2. The account Latest In Space is a source of information and news regarding space, astronauts as well as science. If a planet is discovered, or an aircraft is launched, Latest in Space will inform people about it.

These accounts are extremely well-known. Together they have over one million fans. That means that if Zach post something on one of these accounts, more than one million people could be able to see the post. It’s equivalent to filling a large stadium with ten times the amount of people!

However, Zach does not just share content on the usual social media channels. His accounts also show shows that use Snapchat Discover, which is a thing known as Snapchat Discover. Snapchat is an app that lets users share videos and photos Discover is a distinct feature of Snapchat where content creators who are professionals (like Zach) can share longer-length videos and even articles.

In addition to managing the accounts he own, Zach also helps other major businesses in his social media. A few of his customers are famous, such as Rolling Stone (a famous music magazine) and Friday Beers (a well-known social media account that shares humorous videos). For these businesses, Zach does lots of various jobs:

  • He oversees the social media accounts of his clients and decides what content to share and when.
  • He creates graphics. These are images created to look great on social media.
  • He is the one who plans and manages paid social marketing campaigns. This is where a company invests money to have their content displayed to a larger audience.
  • He creates content for these companies, writing posts that they’ll love by their readers.

The entire process has resulted in Zach extremely successful. He’s been able turn his knowledge of the social web into a company that earns a lot of money.

How Zach began his own business

His journey to social media began at the age of eighteen years old. This is the age at which the majority of people are either finishing high school or entering college. However, Zach began thinking in advance about ways to earn money online.

It started with a single observation. Zach was able to see that a few social media sites were publishing links they were paid for. These are referred to as affiliate links or sponsored links. If someone clicks on these links and purchases something the person who put up the link is paid some money. Zach was intrigued by the link and thought “I could do that too.”

The idea of this sparked Zach’s interest in social media as a way to make money. He began to study everything he could about the way social media operates. What he learned:

1. Social media accounts for building: Zach began creating his own social media accounts. He attempted to make them engaging enough that people be drawn to them.

2. Making gallery websites: These are websites that display a lot of videos or pictures on the topic of interest. Zach discovered how to make websites that are attractive and simple to make use of.

3. The art of learning SEO: SEO stands for Search Engine Optimization. It’s a method to make websites appear higher in the search results of Google. Zach has studied this to make it easier for more people to discover his sites.

4. Utilizing Google AdSense: This is an advertising program that is placed on websites. If people visit these ads, the owner of the site (in this instance, Zach) gets paid. Zach was able to learn how to utilize this method to earn money through his websites.

This was all unfamiliar to Zach He had to figure it out by himself. It was not simple, but he continued striving to master it. The hard work he put in began to yield results:

  • After four months the social media accounts has gained the initial 100,000 subscribers. That’s a lot of followers!
  • After eight months, the account has reached one million followers. This is an amazing feat on the social web.

At beginning, Zach mostly used Twitter and Instagram to do his social media activities. They were the most popular platforms in the early days. However, as time passed when various new media sites came out, Zach learned how to make use of them as well.

It’s important to realize that when Zach began the social media marketing business, it was not as widespread like it is now. There weren’t many classes or guidelines on how to use it. Zach had to work out many things by experimenting with them and seeing what works. The experience made him extremely knowledgeable about social media, and that’s why Zach is so successful today.

Growth strategies for the early years

When Zach first started to create his social media profiles, it was his responsibility to determine how to grow them. He wasn’t able to just post something without expecting people to be following his account. He required a strategy. Here are some strategies Zach employed to increase his account:

1. Posting constantly The most significant items Zach accomplished was publish content on a regular basis. This meant he would post up new posts on his social media accounts daily, and sometimes multiple times per day. What’s the significance of this? Because if people can see the frequency of posts on a social media account they’re more likely to follow it. They know that there’s always something new to check out.

2. Be aware of what’s trending: Zach paid close attention to the topics people were discussing via social networks. If a topic received significant interest, Zach would make posts on the topic. This is known as “trending content.” Through posting on topics that are trending Zach’s blog content was more likely to get read and shared by many people.

3. Connecting with other social people on social media: Zach didn’t just focus on his personal accounts. He also attempted to get in touch with others with popular social media profiles. He would engage with them, post their content and collaborate in the creation of posts. This helped him reach out to more people, and also grow his own following.

4. Utilizing different websites for social networking: Though Zach began by using Twitter and Instagram but he didn’t stop there. When new platforms for social media gained popularity, Zach would create accounts on them as well. In this way, he was able to connect with different types of users that might not use the same social media platforms.

5. Making engaging content Zach was determined to create posts that are enjoyable and interesting to read. He may use attractive photos, create creative captions and provide shocking facts. The idea was to get people to comment, like his posts and to share them.

6. Engaging with followers: If people reacted to Zach’s posts, he’d often respond to them. This led his followers to feel more at ease with him as well as his account which in turn increased their likelihood to follow and share his posts.

7. Use hashtags on many websites, social networks use hashtags to aid users find posts which they’re looking for. Zach discovered how to use hashtags to make it easier for users find his content.

8. Examining what was successful: Zach paid attention to the posts that received the most comments, likes and shares. Then, he tried to create more posts similar to those that had been viewed as popular.

It is interesting to note that Zach states that a lot of these strategies are still effective in the present. While social media has evolved significantly since the time he first started but the fundamental notions of posting frequently and sharing content that is interesting, and connecting with other people remain relevant.

Utilizing these strategies regularly, Zach was able to expand his following quickly. Keep in mind that he reached 100,000 followers in only four months, and one million followers in just 8 months. This fast growth was instrumental in helping Zach to turn his social media abilities into a profitable business.

First customers

After Zach had set up his social media profiles and had a good understanding of the way social media works and functions, he was now ready to earn profits from his expertise. However, getting his first paying customers wasn’t an easy task. Here’s how Zach achieved it:

1. The first step in earning money was by affiliate marketing. It means that he would share the links to his items on social media profiles. If someone clicked the link and purchased the item, Zach would get a tiny quantity of dollars. This was not much initially however, it did teach Zach how to market products on the internet.

2. PPC as well as CPM Marketing are two types of online advertisements. PPC refers to “Pay Per Click” – advertisers get paid for each time someone clicks their ads. CPM refers to “Cost Per Thousand Impressions” Advertisers pay per thousand times their ads are shown. Zach discovered how to utilize the various types of advertisements and was able to understand more about marketing online.

3. Making personal websites for himself: Zach didn’t just stick to social media. He also developed the websites himself. He utilized the SEO techniques that he learned to help users find these sites through Google. He then placed advertisements on the sites using Google AdSense. When visitors visited his websites when they clicked the adverts Zach could earn money.

4. Internship at CollegeHumor A major breakthrough for Zach was when he landed an internship with a company known as CollegeHumor. It was a well-known website which produced funny videos and even articles. The experience turned into a job. CollegeHumor was already well-known on YouTube but they needed assistance in other platforms for social media. Zach employed his expertise to boost their social media visibility.

5. Networking: Working for CollegeHumor was crucial to Zach not only for the experience but also due to the people he got to know. Its team members at CollegeHumor which included people such as Ricky Van Veen, Kai Hsing as well as Dave Rosenberg, introduced Zach to other companies who needed assistance in the field of social media. This is known as networking. connecting with people who can aid you to advance your professional career.

6. Cold messaging One of Zach’s most important clients in the beginning was known as”cold DM,” also known as a “cold DM” or cold direct message. Zach sent an email directly to Cycle & ESPN (a sports network) even knowing he wasn’t connected to anyone there. He offered to assist with a project dubbed Buckets. It was an e-video show that was posted on Twitter. They agreed and Zach utilized his related sports social media to advertise the show.

7. Attesting to his worth: In every job, Zach worked hard to demonstrate that he was able to deliver results. When he assisted CollegeHumor to improve the quality of their social media channels, it showed that he was aware of the right thing to do. This made other businesses more likely to choose him for their staff.

8. Responding to the needs of clients: Zach learned to offer different services according to what the client wanted. Some may need help with in managing their accounts, some might require assistance in the creation of content, and some might need help with their advertising campaigns.

Finding the first customers was not easy. In 2012, as Zach was just beginning his career at a young age, no one was aware of the importance of social media and how crucial it could be. Zach was required to convince them that his expertise was valuable. Each success helped make the next position more accessible.

How Zach promotes his business right now

After Zach has made himself known within the world of social media there are a variety of methods to gain new clients and expanding his business. Let’s examine the way he promotes his business now:

1. Word-of-mouth is when people share Zach’s work since they enjoy it. It’s the same as telling someone you know about a fantastic restaurant you’ve been to. Zach’s former clients often refer him to other people. This is among the most effective methods for Zach to find new clients since people trust the advice of others who they have met.

2. Presenting his most successful brands Zach’s social media profiles, such as Culture Crave, act like the living resume. If potential customers see how popular and active their accounts appear, they’ll ask Zach to replicate the same thing for their business. This is similar to telling them “Look what I did for my own accounts. I can do this for you too!”

3. Relaunching Culture Crave In June 2023, Zach has given Culture Crave a fresh start. Its look was updated and the way it distributed content. It was a huge success – within a short period of time, Culture Crave gained over 300,000 followers. It has more than 1 billion views every month. This is a massive amount! This story of success helps make new customers believe that Zach is a professional who knows what is happening.

4. Contacting prospective prospects: Zach doesn’t just wait for clients to approach him. He actively seeks out businesses that might require his assistance. He then sends them messages (called “cold outreach”) via various channels:

  • Direct messages via social media
  • Emails
  • Send messages on Slack (a communications tool that used by many companies)
  • Applications for jobs in social media posts

5. Offer free assessments: Zach offers to look at the company’s social media websites for no charge and provide the company advice. This is a smart method to let companies know how he can assist them. In many cases, after reading Zach’s assessment, companies are enticed to engage him to boost your social media profile.

6. Sharing his expertise: Zach sometimes writes articles or conducts interviews (like the one that this article is based upon) in which he gives information about social media. This can help people view him as an expert which could lead to the introduction of new customers.

7. Be up to date The world of social media is constantly evolving with new features and platforms being released every day. Zach ensures that he is aware about the latest developments. If he is able to use the new features within his own accounts it lets potential customers know that he’s ahead technology.

8. networking at industry events Though it’s not explicitly mentioned but it’s normal for those who are in the same position as Zach to attend marketing and social media conferences. These events are a great way to get to know potential clients and gain knowledge about new trends.

Utilizing all of these strategies, Zach keeps his business expanding. He doesn’t depend on one method to attract new customers. Instead, he utilizes many methods to ensure that his business is successful.

Plans for the future and strategies

Zach’s plans for the future involve expanding his brand beyond social media.

1. The first step in building community was to build a community. Zach’s approach was to build brand names primarily through social media, which is where people receive their information.

2. Backwards integration After the community has been established the developer is working on:

  • Newsletters to be created
  • Websites are created by creating websites
  • Making apps

3. Industry focus: Following the closing of Hollywood strikes, Zach plans to work more closely with film studios and streaming services to promote future projects with Culture Crave.

This strategy demonstrates Zach’s enduring thinking and ability to draw attention to the existing audience members.

Lessons and challenges

Although not specifically mentioned during the conversation, it is possible to draw that there were some issues Zach probably faced:

1. Early days of struggle The interview highlights that in 2012 the influencer marketing industry was in its beginning stages and it was difficult to find a place on the market.

2. In constant evolution The landscape of social media is constantly changing, which means Zach to constantly update his strategies.

3. In order to manage multiple projects, balancing clients and multiple brands simultaneously requires a high level of time management and organization skills.

Advice for aspiring social media entrepreneurs

Based on the experience of Zach Here are a few lessons for anyone who is looking to start an identical business:

1. Begin early Zach was 18 when he began his career which gave him the opportunity to develop and master the business.

2. Be perseverant It took months for the site to attract a significant following and prove the value of perseverance and a consistent effort.

3. Differentiate: Zach works across multiple platforms and provides various options, which reduce risk.

4. Connections: A lot of opportunities were uncovered via connections, which highlights the importance of developing connections within the industry.

5. Stay up-to-date Zach’s success is due to being aware of and leveraging the latest patterns in social media.

Find out more information about Zach as well as his company

Zach’s work can be found on:

  • twitter.com/culturecrave
  • twitter.com/latestinspace
  • twitter.com/factsonfilm
  • latestinspace.com (for this newsletter)

Zach’s personal Twitter is twitter.com/mytweetsmid .

If you want to contact Zach or get a free evaluation of your social media, you can email him at zach@fromthedrafts.co.

Conclusion

Williamson’s success is due to the multi-faceted approach he has taken in his company. By creating his own branded accounts, such as Culture Crave, while simultaneously providing services to existing clients He has created a unique business model that can withstand changes in the market. The dual approach of creating personal brands while also offering expert services shows a strong strategy for social media entrepreneurialism.

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